The initiative is aimed at creating a closer connection between JustPing and businesses operating in different cities, while helping entrepreneurs understand how they can use digital listings and related services to improve their visibility and reach potential customers. Bringing local businesses online JustPing operates as a local discovery and multi-service marketplace, helping users discover nearby businesses and services while giving businesses an online platform to showcase their offerings. Through the Business Consultant programme, representatives are expected to work directly with entrepreneurs in their respective cities. Their responsibilities include identifying potential businesses, helping owners with registration and profile creation, and supporting businesses in optimizing their presence on the platform. Supporting entrepreneurs at the local level The programme is designed to give local entrepreneurs a more direct channel for accessing JustPing's business ecosystem. Business consultants can guide business owners through the onboarding process, help them understand available platform offerings and provide market and operational support aimed at improving visibility and growth. JustPing says the consultants also act as local partners, building relationships with businesses and helping strengthen the company's network within individual communities. More than a business listing JustPing's business ecosystem extends beyond a basic online directory. The company highlights several offerings for listed businesses, including verified business listings, listing certificates, business profile pages and opportunities for additional brand visibility. Its platform currently features thousands of local listings across categories such as restaurants, hotels, gyms, hospitals, training institutes, real estate and other services. This creates an ecosystem where customers can search for businesses while local companies can use digital tools to increase their visibility. Connecting businesses with customers For small and medium-sized businesses, being discoverable online can be an important part of reaching new customers. JustPing's platform is designed to connect local businesses with consumers searching for products and services in their area. The company describes its broader objective as connecting communities, businesses and opportunities through a single local discovery platform. The city-level consultant model adds a human element to that digital ecosystem by giving businesses access to local support during registration and platform onboarding. Building a stronger hyperlocal ecosystem As more consumers search for services digitally, local businesses increasingly need ways to establish their presence online. JustPing's latest approach combines digital business listings with local business development support, creating a model focused on both discovery and participation. By expanding its network of city-level business consultants, JustPing aims to strengthen relationships with entrepreneurs while continuing to grow its local business and service ecosystem. For local entrepreneurs, the message is simple: get discovered, build your digital presence and connect with customers through JustPing.